Choice Hotels Europe is part of Choice Hotels International, one of the world’s leading hotel chains. Choice began doing business in the US back in the 1940s and has expanded internationally as a mainly franchised business for more than 60 years.
Today, there are more than 500 Choice Hotels in Europe, consisting of four operating brands: Comfort, the premium economy brand; Quality, the mid-market brand; Clarion, the luxury lifestyle brand; and the newest brand: Sleep Inn, described as ‘premium budget’. The chain provides a 24hr reservation service through a worldwide network of 22 reservation centres and has access to 35,000 travel agents through a GDS interface.
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